Data Protection for the
Hotels & Tourism branch

15+ years

of legal practice


in data protection

Award winning

legal practice in Germany


clients in over 35 countries

The hotel industry is one of the most data-intensive industries of our time. Working in this sector involves many data protection aspects and challenges. Due to its risk liability, the hotel industry is heavily regulated and controlled by supervisory authorities. Audits and complaints are continuously relevant here.

Our data protection experts advise the entire industry; from hoteliers, to large hotel chains, to external service providers to hotels.

Our data protection services for you:

Data Protection for the hotels and toursim industry

3 steps to legal consultation

Simply fill out this form and one of our team will contact you to organise a free of charge, no obligation call.

Usage of data in the tourism industry

The data of guests in hotels are very sensitive and very personal. Moreover, they are already entered and used at the beginning of the client’s journey, e.g. during a booking/inquiry. The fully or partially automated processing of personal data is regulated by the DSGVO. We help not only hotels, but also all areas of the tourism industry, to realize a legally compliant booking process, from the recording to the storage and, furthermore, to the deletion of the data when necessary.

Behavioral pattern and movements of guests

During a hotel stay, many behaviors/behavioral spectra of the guest become visible, such as eating and sleeping habits or leisure activities. In this context, it is particularly important to protect the personal rights and integrity of the guests. Because the highly personal living space of the guests is affected here, technical-organizational measures must be given special attention. Many aspects and special regulations must also be observed in the case of possible video surveillance in the hotel.

The overall liability is very high and only a small carelessness can lead to a devastating damage of affected persons, which can result in regulatory fines or high claims for damages.

Do you need an External Data Protection Officer?

Five steps to full service compliance:

Introduction of your company and KINAST as well as the relevant contact persons. Discussion of the current data protection setup and most important data protection topics.

We conduct data protection audit on-site or based on questionnaires to evaluate the current data protection status of your company.

Document the current data protection status and define further required actions if necessary.

We carry out all necessary measures identified during the data protection audit.

Designation as External data protection officer and on-going consultation starting from day 1.

Standardized templates for implementing data protection in the hotels and tourism branch are unfortunately not applicable, because the data processing must be mapped concretely for each individual hotel.

Our service to you

How our lawyers help clients in the hotel and tourism branch

Top 5 Law Firm in Germany

Hotel employees come into contact with a large amount of sensitive guest data on a daily basis. Therefore, the person currently responsible for customer data is also exposed to a large liability risk. Our specialised data protection specialists proactively train your staff, individually, from a practical point of view.

Marketing and sales departments, for example, are responsible for all activities surrounding the marketing of your business. In the hotel industry, marketing and sales departments represent the business to the outside world and constantly develop them further. They maintain business relationships with, for example, corporate customers, travel agencies and reservation agencies. Many data protection factors play a role in digital marketing, for example in the context of rating portals or using available data for advertising purposes (e.g., in the case of sending digital newsletters).

Your data protection experts for the Hotels & Tourism branch

Are you in the hotel and tourism industry and need a data protection solution?

Whether as a consultant or as an external data protection officer, we support you in the legally compliant yet practical implementation of data protection requirements in the hotel industry. We ensure that you remain competitive.

Send this page to a colleague?


Find out more about our individual legal services

Data Protection

Our Lawyers act as External Data Protection Officers (DPO) for small and medium-sized companies, associations, institutions and international corporations.

Data Protection

Working alonside a DPO, our Data Protection Managers help to implement data protection guidelines and ensures orderly and up to date documentation of your GDPR compliance.

Data Protection

Regular data protection audits ensure that your business continues to process and store personal data in a manner that’s compliant with ever changing data protection laws.

Ask us for a quote

Please provide our team with a few details about your company. This makes it easier for us to assign the correct expert for your needs

Let's talk

Simply leave your details here and one of our lawyers or data protection experts will get back to you as soon as possible.

Media enquiries

Simply leave your details here and one of our marketing team will get back to you soon.

Partnership enquiries

Simply leave your details here and one of our marketing team will get back to you soon.