Data Protection for the
Wholesale & Retail industry

15+ years

of legal practice


in data protection

Award winning

legal practice in Germany


clients in over 35 countries

Wholesail and retail companies obtain goods from different manufacturers and suppliers. Additionally they assemble them into a product range and sell them to non-commercial customers, e.g. consumers or end users. A basic distinction is made between stationary retail with fixed sales areas, outgoing retail, mail order and e-commerce. In wholesale, the simultaneous and efficient processing of different orders is of great importance. For retailers, this means a smooth and timesaving flow of goods as well as reliable returns and branch management.

Our data protection services for you:

Data Protection for the Wholesale and Retail Industry

3 steps to legal consultation

Simply fill out this form and one of our team will contact you to organise a free of charge, no obligation call.

Lots of data, at every step or the transcational process

For the retailer, everything revolves around customer service. It is essential for them to have accurate and up-to-date information about products, inventory levels, prices and delivery times. In order to ensure that customers get the products they need when they need it, retailers must be able to track orders quickly and efficiently. They also need efficient delivery systems that provide quick and reliable delivery.

For wholesalers, efficient inventory management is just as important. They must be able to accurately assess stock levels of each product so they can effectively meet customer demand while avoiding overstocking or understocking. This requires an effective system for tracking orders, stock levels and deliveries. Wholesalers also need effective logistics and warehousing services to ensure orders are fulfilled in a timely manner.

How does this effect personal data?

In order for retailers and wholesalers to provide an efficient service, they must have access to the latest technology and data. This includes having real-time access to customer information, stock levels, pricing and delivery data, such as personal addresses, times that the customer may or may not be at home and much more. By leveraging these technologies and the collected data, retailers and wholesalers can ensure they are providing the best possible service to their customers. They can also use data to make informed decisions about future product offerings, pricing and marketing strategies.

Group Data Protection Officer

Do you need an External Data Protection Officer?

Five steps to full service compliance:

Introduction of your company and KINAST as well as the relevant contact persons. Discussion of the current data protection setup and most important data protection topics.

We conduct data protection audit on-site or based on questionnaires to evaluate the current data protection status of your company.

Document the current data protection status and define further required actions if necessary.

We carry out all necessary measures identified during the data protection audit.

Designation as External data protection officer and on-going consultation starting from day 1.

Wholesale and Retail companies need to comply with Data Protection Regulations

The interaction of wholesale and retail results in a complex system of contractual and service relationships. Until the goods reach the consumer, a wide range of legal areas are affected. This results in some specific characteristics or requirements for Data Protection in this industry. On the one hand, the processing of Personal Data in accordance with Data Protection Regulations must be ensured, on the other hand, the processing or use of customer data plays an essential role.

Our service to you

How our legal experts help clients in the wholesale and retail industry

Top 5 Law Firm in Germany

We implement effective and professional Data Protection Management Systems to ensure Data Protection and Data Security. We check, for example, which data your company may uses and to what extent. You can be utilize the information for customer loyalty and bonus systems as well as for marketing purposes.

In addition, we comprehensively advise on relevant topics concerning wholesale and retail. This includes aspects of video surveillance in branches and logistics centers, consent concepts or questions on “in-store tracking” on the sites.

Your data protection experts for the Wholesale & Retail branch

Efficient, individual data protection solutions for the wholesale and retail industry at KINAST Attorneys at Law

Whether as a consultant or as an External Data Protection Officer, we support your company on complying with legal requirements but at the same time on the practical implementation of Data Protection Requirements in wholesale and retail.

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Find out more about our individual services

Data Protection

Our Lawyers act as External Data Protection Officers (DPO) for small and medium-sized companies, associations, institutions and international corporations.

Data Protection

Working alonside a DPO, our Data Protection Managers help to implement data protection guidelines and ensures orderly and up to date documentation of your GDPR compliance.

Data Protection

Regular data protection audits ensure that your business continues to process and store personal data in a manner that’s compliant with ever changing data protection laws.

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