Data Protection for the
Marketing & Ecommerce branch
Marketing, Ecommerce, Market Research & Advertising
When talking about data protection for marketing & ecommerce, companies face complex challenges and questions every day. If you want to design your offering optimally and improve it continuously, you have to find out what your customers want from your services and products, and when and where, for example, the goods are purchased. But how do you obtain detailed and well-founded information on the user behavior of customers without violating data protection regulations?
Our data protection services for you:
Data Protection for marketing & Ecommerce
3 steps to legal consultation
Simply fill out this form and one of our team will contact you to organise a free of charge, no obligation call.
Creating a comprehensive customer database for GDPR compliant marketing
In particular, the question of whether or not consent must be obtained from the customer is a frequently asked question. Other legal bases for data processing make it much easier to collect customer data. To comply with the high guidelines of the General Data Protection Regulation, you need a central database optimized for analysis purposes. This must consolidate and condense data from multiple, usually heterogeneous sources, and provide a clear record of customer data as the basis for personalized marketing. Equally essential is data protection that is as comprehensive as possible, for example through encryption.
Our service to you
How our legal experts help clients in the marketing branch
We advise companies in marketing and advertising on all aspects of data protection organization. If you use or process data, we ensure that the appropriate legal basis is found and the risks are minimized.
In addition to the processing of personal data for advertising purposes, and the handling of employee data, our activities focus on topics such as the legally compliant design of websites, web analyses, web tracking, targeting and re-targeting, opt-in solutions when sending newsletters or the implementation of the EU Cookie Directive.
We can also review newly developed apps or customer bonus systems. We can even accompany you in an advisory capacity at every step of their development.
In the marketing branch and need a data protection solution?
At KINAST Attorneys at Law, we take data protection seriously. If you have any questions or concerns about data protection for the marketing branch, our team of experienced lawyers and data protection experts are here to help. We can provide a personalised solution that meets your needs and keeps your marketing data safe and GDPR compliant.
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Find out more about our individual legal services
Our Lawyers act as External Data Protection Officers (DPO) for small and medium-sized companies, associations, institutions and international corporations.
Working alonside a DPO, our Data Protection Managers help to implement data protection guidelines and ensures orderly and up to date documentation of your GDPR compliance.
Regular data protection audits ensure that your business continues to process and store personal data in a manner that’s compliant with ever changing data protection laws.